For Shoe Stories, we manage social media, photography and videography to strengthen the brand’s emotional connection with their audience. Together with founder Sarah, we refined the strategy to shift from product-focused content to deeper storytelling, inspiring brides earlier in their journey and staying top of mind throughout the process.

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Through dreamy, romantic visuals and thoughtful concepts, we created content that speaks to the heart, not just the eye helping women feel the story behind each special moment.